Interactive and exciting
A scratch card is an interactive form of online activation, where the participant can scratch open one or more scratch cards online. With a scratch card, the price only becomes visible when the participant has scratched open the scratch card. This creates an exciting ‘thrill’ for the participant. An online scratch card activation is very easy to combine with offline, where you link a coupon with QR code to the online scratch card. This way you ensure that offline consumers can be directly linked to online data.
Types of online scratch cards
There are just as many types of online scratch cards as there are printed scratch cards. The big advantage is that you save on printing and it is easier to tap new leads. See some common types of scratch cards below:
Scratch & win
With a scratch card with a single scratch area, the participant only needs to scratch 1 area open. The price below the plane can differ. You can show the prize completely randomly, or with regular regularity and alternate with a ‘unfortunately, nothing won’ result.
With a scratch card with a win combination, the participant must scratch open several areas. Only with a certain combination of underlying surfaces is a prize won (for example: scratch 3 stars and win!). The participant spends longer on the scratch card, which means there is a longer interaction with your brand, service or product.
Pick, scratch & win
With a scratch card in which the participant has to make a choice which scratch area will be scratched open, only 1 scratch area may be scratched. With the right choice, the participant wins a prize. The underlying layer of the other 2 scratch surfaces become visible after scratching. In this type, an extra exciting element is added to the scratching, namely that the participant must first make a correct choice for the scratch surface.
Do the Online Activation Check
To determine the appropriate online activation to achieve your campaign objective, Red Button Digital is happy to help you with advice, examples and figures. Do the check and know within 2 minutes which online activation is the right choice.
Request more information
Interested in an online scratch card as an online activation? Request information here. We will then send you a tailor-made proposal.