Shell Game

Online activatie

Game with high re-engagement

The ‘Shell game’ is well known to many people. The challenge is to follow the ball placed under one of the cups. The cups are quickly mixed up, after which the participant has to choose the correct cup under which the ball lies.

This game has a high re-engagement rate. In this case, that means that most participants play the game 4 to 5 times in a row. That equates to about 4 to 5 minutes of attention for your brand.


Do the Online Activation Check

To determine the appropriate online activation to achieve your campaign objective, Red Button Digital is happy to help you with advice, examples and figures. Do the check and know within 2 minutes which online activation is the right choice.


Why a shell game?

A shell game provides interaction and excitement

Because the participant has to keep a close eye on the ball under the cups while moving the cups, this adds extra game elements (tension and interaction) to the online activation. This significantly increases the participation conversion.

A shell game is ideal for branding

You can add products to the shell game or put your logo on the cups. This way, the participants are aware of your brand throughout the activation. If you add the ‘fun’ factor, the participant also has a positive experience with your brand.

A shell game provides valuable data

With a shell game you collect valuable data from your target group. You can use this data to enrich your CRM and get to know your target group better by means of, for example, a quiz or sweepstakes.


Request more information

Interested in a ‘shell game’ as an online activation? Request information here. We will then send you a tailor-made proposal.

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